Overview
Bitnob for Business is a solution designed to help individuals, SMEs, corporates, or NGOs accept payments in Bitcoin, create donations and withdraw their Bitcoin payments in their local currency.
Team
Bitnob for Business
Period
Nov 2021 - Apr 2022
Contributions
Web
Platform
Product design, Information architecture, Interaction design
The problem
We received user data that highlighted the primary pain points experienced by users during the research phase.
User Pain Points
Objective
The primary goals were simple; to build an application for Merchants to easily accept payments and donations for their services and projects using Bitcoin, and to withdraw these Bitcoin payments in their local currencies regardless of their technical background.
Something else we set out to do was to simplify the app and give it a modern look and feel in order to attract and retain customers, and for these customers to find their way around the app without needing much help.
Research and competitive analysis
The first thing I did after I was assigned this project was to do a personal study and research. It was important for me to understand Bitcoin and cryptocurrency in general as I was new to the crypto space at the time. I also researched extensively on our competitors so as to know what they were doing right and the avenue for improvement. I had to create accounts with Binance, Opennode, Luno, and Roqqu just to name a few so as to understand the real-time pain points of their users and how it feels navigating on their platforms. It reinforced my understanding of the crypto space, the likely problems users could face, and how to build a better product and overall user experience.
Ideation
At this stage, we did a lot of brainstorming and came up with a couple of ideas or features aimed at resolving the highlighted pain points.
Design & Implementation
User flows and wireframes
The goal at this point was to make the journey seamless for users. We broke down the process into a few simple steps, trying as much as possible to limit the number of clicks. We also tried to limit our focus to the flow and functionality of the app while also including some interface details to give more clarity to the purpose of each screen. This allowed us to rapidly test and improve our ideas before moving on to design the interface properly.
User testing, feedback and iterations
We tested the wireframes with some colleagues (both technical and non-technical) and made a few notes which were largely reflected in the high-fidelity designs.
Here are the hi-fidelity screens of some key features:
Bitcoin wallet actions
USD wallet actions
Payment link
Virtual card overview
Create donation screen
Screenshot of the “different payment features ” in settings
Challenges
It was a daunting task at first as I had no in-depth knowledge of cryptocurrency at the time. I had to do extensive research on cryptocurrency and what a typical crypto platform should look like and it wasn’t as easy as I thought it would be.
I also had issues with getting the right icons, I had to create some of the icons from scratch.
Conclusion
This was a really interesting project for me and I’m pleased to have worked on it. I understood that a key part of designing products is understanding the pain points of your users and that relying on our assumptions of the problems is never enough.